An in-store display of decorative accents from Elizabeth Sutton’s new atelier in New York.
NEW YORK – Artist, designer, and entrepreneur Elizabeth Sutton celebrated the grand opening of her first New York City retail atelier, marking a milestone in a decade-long journey of building an independent creative business rooted in art, design, resilience and reinvention.
The Elizabeth Sutton Collection Atelier, located at 897 First Avenue, between East 50th and 51st streets in Manhattan, is designed as a hybrid concept, with a working art studio in the back and a curated retail boutique in the front. The space offers visitors a behind-the-scenes look at Sutton’s creative world while serving as a destination for shopping for fine art, photography, prints, rugs, fashion accessories, home décor gifts and pieces from her growing dinnerware collection.
“A decade into my journey in entrepreneurship of art and design, I officially feel like I’ve transitioned from hustle and grind into a phase of attract and expand,” said Sutton. “It feels incredible to have support in this partnership and to bring positive energy to the neighborhood through the beauty we are creating.”
A sixth-generation New Yorker, longtime Upper East Side resident, single mother, and self-taught artist, Sutton has built her brand through persistence, creative instinct and a commitment to staying true to her values. The opening of the atelier represents the culmination of years of dedication to her craft and business, as well as a bold next chapter for a founder who has evolved from artist and designer into a multifaceted entrepreneur with an expanding lifestyle brand.
The new store also marks the first time Sutton has entered into a business partnership within her brand. Her partner, Rachel Lubow, recently returned to New York, bringing experience in buying, merchandising and retail strategy, while also reflecting a strong spirit of women supporting women in business.
Elizabeth Sutton and Rachel Lubow attend Elizabeth Sutton Collection Atelier Grand Opening at Elizabeth Sutton Collection, 897 First Ave on March 19, 2026 in New York. (Photo by Paul Bruinooge/PMC/PMC)
Sutton said the opening also reflects a defining turning point in her professional life. The launch of the atelier and her expanding home collection now stands as a statement of values-driven entrepreneurship and a platform for future growth.
With the atelier now open, Sutton is looking ahead to the next phase of the business, including opportunities to attract aligned capital and early investors to help scale the brand.
FYI: I love how honest and practical this is. Great share ☕
PS • Looks inviting — I want to try it out. Will try it 😊