Bed bath beyond. A brief context to set expectations.
Bed bath beyond: Quick notes
Fast Facts
- Marcus Lemonis adds CEO duties to his role as executive chairman at Bed Bath & Beyond Inc.
- The go-forward strategy centers on “one company, three pillars”: omnichannel retail, blockchain services and Beyond Home platforms powered by AI
- Bed Bath & Beyond projects base revenue of $1.5 billion in 2026, with Kirkland’s acquisition adding an estimated $350 million
- In a letter to shoppers, Lemonis describes Bed Bath & Beyond Inc.’s stores and websites “are the places you already trust” and promises a more “connected” relationship to come.
Marcus Lemonis
MURRAY, Utah – Bed Bath & Beyond Inc.‘s executive chairman is now also the company’s chief executive officer, he announced in a pair of letters this morning – one issued to shareholders and the other emailed to customers.
Marcus Lemonis’ message to shareholders outlines the company’s course to profitability: “One Company, Three Fully Integrated Pillars.” The letter to consumers encourages shoppers to think of the company more expansively: “We don’t just sell towels. We exist to be there for you when life happens at home.”
On the business side, the company will chart a course for growth through three key segments: omnichannel retailing, blockchain services, and the Beyond Home platforms plus the Beyond Home operating system, including AI.
Bed Bath & Beyond Inc. sees a path toward a base revenue of $1.5 billion for 2026, said Lemonis. (Total revenue in 2024 came in just under $1.4 billion, down from $1.56 billion in 2023.) The pending Kirkland’s acquisition will add approximately $350 million in revenue. In addition, the company will make acquisitions and investments “where we see category gaps,” he said.
Those acquisitions could include consumer services, business synergies, or natural brand extensions.
The company’s omnichannel model is designed to move customers toward higher-value engagements with Bed Bath & Beyond Inc.’s digital, financial, insurance and blockchain services. Under this strategy, the company plans to expand its reach in home warranties, product warranties, property and casualty insurance, umbrella insurance, shipping insurance, home maintenance programs, credit cards, financing tools, and mortgage-related solutions.
The Beyond Home platforms and the AI-powered Beyond Home operating system will take aim at the financial side of the home lifecycle – buying, selling, financing or tokenizing, renovating, insuring, processing titles, or unlocking liquidity from the home.
“Together, Bed Bath & Beyond, Overstock, buybuy Baby, Kirkland’s, and future commerce platforms form a flywheel, multiple points of entry guiding customers toward deeper, more durable relationships across the Everything Home ecosystem,” Lemonis wrote in his letter to shareholders.
His letter to consumers hit three points:
Shopping. Bed Bath & Beyond Inc.’s stores and websites “are the places you already trust — and we’re making them better, easier, and more connected.”
Personalized interaction. The company is using technology and AI to improve its communications so that it can better recommend products and services tailored to individuals. “Think of it as a smarter Bed Bath & Beyond that actually remembers you,” Lemonis wrote.
Financial know-how. Bed Bath is building services and tools to help with the financial aspects of buying, renovating and owning a home, “so Bed Bath & Beyond isn’t just there when you need new sheets — but when you need support, answers, and trust.”
In the shareholder letter, Lemonis also pointed to sequential improvements over the past 20 months in Adjusted EBITDA loss and operating cash flow. In addition, the company expanded its consolidated gross margins into the 24% to 26% range while slashing more than $50 million of annualized fixed operating expenses.
“This is not a turnaround story,” he wrote in his conclusion. “It is a rebuild into something structurally better. We will not chase growth at the expense of trust. We will not deploy capital without discipline. We will not sacrifice affordability for short term margin. We will not confuse customers with unnecessary complexity. I am personally accountable for its execution.”
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