Shame studios new. A brief context to set expectations.
Shame studios new: Quick notes
Shame Studios is an upstart London workshop that makes rugs around the world. Founder Hector Coombs spent nearly 10 years working for Christopher Farr before launching his own company. He explains that the name Shame is intended to serve as “a daily provocation: a reminder to be brave and unapologetic in creative expression while remaining thoughtful, careful, and humane in how things are made.”
The studio’s latest collection, Roots, was created in collaboration with Furnishing Futures, a UK social services agency that helps survivors of domestic abuse rebuild—and fully refurnish—their lives. The 14 handwoven designs feature natural motifs, subtle textures, and colors that “evoke safety, comfort and belonging.” For every rug sold, Shame Studios donates another for the living quarters of a Furnishing Futures’ beneficiary. Writes the Shame team: “Roots champions the idea that thoughtful design can do more than decorate a space; it can help people heal, rebuild, and put down new roots.”
Photography by Nat Aubry, styling by Anna Sheridan, courtesy of Shame Studios (@shamestudios).
Above: The new collection–all four-ply wool flat-weaves made in Bhadoi, India—is presented here in the Shame Studios showroom in Shoreditch. Each is named after an alias chosen by a Furnishing Futures client—this is Lucie—and was created in response to stories told by the women and children supported by the charity. 
Above: The collection is the work of two members of the Shame team, Sarah Lane and Scarlett Paget, who were moved by the work of Furnishing Futures and wanted to contribute to the cause. Prices start at £875 and all of the rugs, including, Lucie, can be made in a range of sizes and colors. 
Above: The designs work equally well on floors and walls; this is Ingrid, a horse-patterned flat-weave paired with striped Reya.
Bhadoi, near Varanasi, is a region in Inda that has been a center for weaving for centuries. Shame notes that the techniques employed are ages-old, “yet its artisans remains open to experimentation, making it one of the studio’s most cherished places to work.” Shame is a certified partner of the fair-trade nonprofit Label Step and is committed to paying all hands fairly: “we exist to provide equal benefits to the craftswomen and men who produce these exquisite objects,” they write, “and the clients who will enjoy them.”
Above: Reya is edged with tassels that extend its stripes. Above: Nyla has an incorporated border that doubles here as a frame. The rug on the floor is named Pearl. 
Above: A full view of Pearl. 
Above: Isla, on the wall, is a variation of Lucie, shown above. The flower-bordered rug is called Gail.
Shame Studios has a pop-up exhibit of the Roots rugs at Furnishing Future’s space, The Atrium. It’s up through April 4, Thursday to Saturday, 11 am to 5 pm, at 11A Argall Ave, Unit 4, London E10 7QE
Here’s some advice and more of our favorite rugs:
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