Los Angeles studio 22RE has designed a store interior for lifestyle brand Malbon Golf on Melrose Place, which features heavy use of cherry wood and several subtle nods to the sport.
The 1,800-square-foot (167-square-metre) Malbon flagship draws references from LA’s Art Deco and modernism heritage, as well as subtle nods to golfing.
Cherry wood panels line the interiors of the Malbon Melrose boutique
22RE took a residential approach to the material and lighting selection.
“Designed to evoke a classic clubhouse, the store unfolds as a sequence of three distinct spatial zones, leaning into a domestic intimacy that reframes a traditionally commercial space,” said the studio.
A lounge area includes looping metal clothes rails and pale-green upholstered seating
From the entrance, shoppers are led up a patterned stone staircase into the foyer, where there is a tiered spiral display table and custom furniture.
“The palette centres on Costa Esmeralda stone and rich cherry wood, balancing comfort with a quiet sense of glamour,” said 22RE.
Shoes and accessories are displayed on softly illuminated shelves on either side of a built-in bench
Three additional green-stone steps and an integrated ramp rise to a central “living room” space, where shoes and accessories are presented on softly illuminated shelves.
Bespoke metal display rails feature spiral details to invoke the spin of a golf ball as it soars through the air or rolls across the green.
In the back room, cherry screens allow views out to plant-filled atriums
Built-in benches, hexagonal stools and low wooden pedestals are all topped with pale-green furry fabric that emulates the trimmed grass of a fairway.
In the back room, the side walls are replaced with latticed cherry screens that allow views to plant-filled atriums, while a faceted cove ceiling presides over a centrally positioned vitrine for displaying smaller accessories.
22RE outfits Carmel golf store with scalloped walls and tiled floors
The changing rooms continue the early 20th century residential aesthetic through high-gloss lacquer, geometric relief panels, chamfered edges and cove lighting.
“Taking cues from European Art Deco and early Frank Lloyd Wright, 22RE illuminates and aligns form, scale, and materiality with the architecture,” the studio said.
The changing rooms feature high-gloss lacquer, geometric relief panels, chamfered edges and cove lighting
Lighting throughout the store is a combination of vintage designs by Bruno Munari, Vico Magistretti, Lisa Johansson Pape and Paavo Tynell, along with contemporary pieces from Kelly Wearstler and Henrii.
“The result is a retail environment that feels rooted, local, and softly luxurious – honouring the heritage of Melrose Place and the history of golf in Los Angeles, while expressing Malbon’s contemporary identity.”
The flagship store for golf brand Malbon is located on Melrose Place in Los Angeles
22RE’s previous store designs for Malbon Golf in the US include the Miami location lined in pale-green stucco and the Carmel-by-the-Sea outpost featuring scalloped walls and tiled floors.
Led by principal Dean Levin, the studio has also completed 1970s-influenced offices for a music agency and a creative workplace in the former studio of artist Ed Ruscha since it was founded in 2021.
The photography is by Rich Stapleton.
FYI — Such a warm post; this made me smile. Thanks for this!
Also: Great addition — thanks for pointing it out. So cozy.
Heads up: Lovely idea; I might try this in my garden 🌿 🌿
Tiny tip: Yes, that makes a lot of sense. Will try it.